News Releases
Brookstone, Inc. and Save the Children Launch Campaign to Raise Funds for 'America's Forgotten Children'
Program Includes Mother's Day and Father's Day Gift Card Promotion and Nationwide Sponsorship; Customers Can Make Donations to Save the Children at all Brookstone Stores, by calling 1-800-351-7222 and online at www.brookstone.com
WESTPORT, Conn., and NASHUA, N.H., May 2, 2003 -- Brookstone, Inc. (Nasdaq: BKST) and Save the Children announced today they are joining forces to raise funds for America's Forgotten Children through a Mother's Day and Father's Day gift card campaign and nationwide sponsorship program.
Through the Mother's Day and Father's Day promotion, Brookstone customers can make donations toward helping children living in some of the nation's poorest communities, and in return receive special greeting cards adorned with artwork from Save the Children.
Customers can make donations to Save the Children at all 258 Brookstone stores, through the Brookstone toll-free telephone number (1-800-351-7222) and online at www.brookstone.com. A full 100 percent of the proceeds raised through the promotion, which runs through June 30, will go directly to Save the Children, recognized as one of the nation's best charities.
Additionally, all Brookstone stores and divisions will each sponsor one child for an entire year, for a total of sponsorship of more than 270 children.
The money raised by the Brookstone promotion and sponsorship will provide children living in rural poverty with valuable resources in the areas of health, education and economic opportunity.
"Throughout the United States, one out of every six children still lives in poverty and is threatened by illiteracy, poor health and limited economic opportunities," said Mark K. Shriver, Vice President and Managing Director for Save the Children's U.S. Programs. "The Brookstone promotional campaign and nationwide sponsorship will provide essential resources for a host of children, for whom a little help can go a long way toward securing a promising future."
"I've been involved personally with Save the Children for a number of years, and can attest first-hand to the enormous impact the program makes on the lives of underprivileged children," said Brookstone President, Chairman and Chief Executive Officer Michael Anthony. "Our entire company is excited about the program and the opportunity to sponsor and communicate with needy children throughout the country, and our customers already are embracing the promotion and making donations to this worthwhile cause."
About Save the Children
Save the Children (www.savethechildren.org) is a leading global nonprofit development and relief organization working in the United States and in more than 40 countries around the globe. Its mission is to make lasting positive change in the lives of children in need.
About Brookstone, Inc.
Brookstone, Inc. is a nationwide specialty retailer that operates 258 Brookstone Brand stores nationwide and in Puerto Rico. Typically located in high-traffic regional shopping malls and airports, the stores feature unique and innovative consumer products. The Company also operates three stores under the Gardeners Eden Brand, and a direct marketing business that consists of three catalogs; Brookstone, Hard-to-Find Tools and Gardeners Eden; as well as an e-commerce web site at www.brookstone.com.
Contacts: Robert Padgett
(603) 577-8097
rpadgett@brookstone.com
Save the Children
Colleen Barton
(203) 221-4187
cbarton@savechildren.org