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Brookstone 2nd-Quarter Earnings Exceed Previous Guidance; Company Raises Earnings Forecast for the Year

NASHUA, N.H., Aug. 17, 2004 -- Brookstone, Inc. (Nasdaq:BKST), the product development and specialty retail company, announced today that second-quarter results improved by approximately 80 percent over 2003, driven by a 13.3 percent rise in same-store sales. Brookstone also raised its year-end earnings forecast for the second time this year.

For the second quarter ended July 31, 2004, Brookstone narrowed its loss to $465,000, or $0.02 per diluted share, compared to previously released guidance of $0.03 to $0.04 per diluted share, and compared to the 2003 second-quarter loss of $2.3 million, or $0.12 per diluted share.

Same-store sales for the 13-week period climbed 13.3 percent, while total sales for the second quarter surged 22.2 percent to $98.3 million, compared to $80.5 million for the second quarter of 2003. Direct Marketing sales rose 16.6 percent to $16.3 million as compared to last year.

For the first six months of 2004, same-store sales climbed 16.2 percent. Total sales for the first half of the year increased 24.3 percent to $175.8 million, compared to $141.4 million in the same period last year. Direct Marketing sales rose 16.5 percent to $28.1 million, compared to $24.1 million last year. Year-to-date revenue improved 24.3 percent, as the net loss narrowed by 41.5 percent to $5.1 million, or $0.25 per diluted share, compared to $8.7 million, or $0.45 per diluted share last year.

Because of the seasonal nature of specialty retailing, Brookstone generally carries a loss through the first three quarters and makes its profit in the fourth quarter.

"We are very pleased with our second-quarter results and believe they validate our unique market position as both a product developer and multi-channel retailer," said Brookstone Chairman, President and Chief Executive Officer Michael Anthony. "Even in this variable retail environment, we generated consistently strong, double-digit same-store sales increases in all three months of the quarter, delivered a strong Father's Day performance and significantly improved our operating results."

Mr. Anthony continued: "During the second quarter, we saw continued favorable customer response to our unique and innovative proprietary products. Additionally, we're pleased to report that our new and remodeled stores are performing at or above expectations and that our airport stores continue to deliver strong results. To date this year, we've opened eight new stores and remodeled three, all in our dynamic New Store Design."

Mr. Anthony continued: "The Brookstone Direct Marketing business also turned in an impressive performance, led by the Internet and the expanded circulation of the Brookstone catalog, which delivered increased sales to the catalog and Internet site and significant incremental revenue to the stores. We're very pleased with the synergy we've achieved among our sales channels through this targeted marketing strategy and plan to increase the circulation of the Brookstone catalog in the fourth quarter by approximately 75 percent."

Looking forward to the second half of the year, Mr. Anthony said: "We remain on track to open 18 to 20 new stores this year, including three in airports, and to remodel 10 to 12 stores. We plan to open approximately 11 new stores and remodel nine in the third quarter.

"During the third and fourth quarters, we will introduce more than 100 new products that we believe will resonate strongly with customers. With the addition of these new products to our already compelling merchandise selection, we believe Brookstone again will be the retailer of choice this Holiday season."

Mr. Anthony concluded: "We expect a third-quarter loss of between $0.33 and $0.36 per diluted share, compared to a loss of $0.30 per diluted share in 2003. For the third quarter, we anticipate same-store sales will increase in the mid-single digits. This increased loss is consistent with our business model, which typically increases losses in the third quarter as we open new stores.

"Furthermore, as a result of our strong year-to-date results, we are raising our guidance for year-end earnings to between $1.10 and $1.12 per diluted share, compared to our earlier estimate of between $1.07 and $1.10 per diluted share, an increase of up to 29 percent over the $0.87 we earned in 2003."

Brookstone, Inc. is a product development and specialty retail company that operates 278 Brookstone brand stores nationwide and in Puerto Rico. Typically located in high-traffic regional shopping malls, lifestyle centers and airports, Brookstone stores feature unique and innovative consumer products. The Company also operates three stores under the Gardeners Eden brand, and a Direct-Marketing business that consists of three catalog titles -- Brookstone, Hard-to-Find-Tools and Gardeners Eden -- as well as e-commerce web sites at http://www.brookstone.com and http://www.gardenerseden.com.

Statements made available on this conference call and web cast which are not historical facts, including statements about the Company's confidence or expectations, earnings, anticipated operations of its e-commerce sites and those of third-party service providers, and other statements about the Company's operational outlook, are forward-looking statements subject to risks and uncertainties that could cause actual results to differ materially from those set forth in such forward-looking statements. Such risks and uncertainties include, without limitation, risks of changing market conditions in the overall economy and the retail industry, consumer demand, the effectiveness of e-commerce technology and marketing efforts, availability of products, availability of adequate transportation of such products, and other factors detailed from time to time in the Company's annual and other reports filed with the Securities and Exchange Commission. Words such as "estimate", "project", "plan", "believe", "feel", "anticipate", "assume", "may", "will", "should" and similar words and phrases may identify forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date thereof. The Company undertakes no obligations to publicly release any revisions to these forward-looking statements or reflect events or circumstances after the date hereof.


                           Brookstone, Inc.
                 Consolidated Statement of Operations
                           ($ in thousands)
                              (Unaudited)

                          Thirteen weeks ended  Twenty-six weeks ended
                          --------------------  ----------------------
                           July 31,   August 2,   July 31,   August 2,
                             2004       2003        2004       2003
                           ------------------------------------------

 Net sales                 $98,316    $80,474    $175,767    $141,431
 Cost of sales              63,664     53,850     118,028     100,017
                           ------------------------------------------
 Gross profit               34,652     26,624      57,739      41,414

 Selling, general and
  administrative expenses   35,036     30,207      65,276      55,291
                           ------------------------------------------
    Loss from operations      (384)    (3,583)     (7,537)    (13,877)

 Interest expense, net         209        181         445         311
                           ------------------------------------------
    Loss before taxes and
     other party interest
     in consolidated
     entities                 (593)    (3,764)     (7,982)    (14,188)

    Income tax benefit        (228)    (1,449)     (3,073)     (5,462)
                           ------------------------------------------
 Loss before other party
  interests in consolidated
  entities                    (365)    (2,315)     (4,909)     (8,726)

 Other party interest in
  consolidated entities,
  net of tax                   100         --         200          --
                           ------------------------------------------
    Net Loss               $  (465)   $(2,315)   $ (5,109)   $ (8,726)
                           ==========================================
 Basic/diluted loss per
  share:
    Net Loss               $ (0.02)   $ (0.12)   $  (0.25)   $  (0.45)
                           ==========================================
 Weighted average shares
  outstanding
  - basic/diluted           20,203     19,323      20,118      19,267
                           ==========================================

                           Brookstone, Inc.
                 Consolidated Condensed Balance Sheet
                           ($ in thousands)

                                           Unaudited
                                      -------------------
                                       July 31,  August 2, January 31,
                                        2004        2003      2004
                                      --------   --------   --------
 Current Assets:
  Cash and cash equivalents           $ 30,942   $ 29,008   $ 69,738
  Receivables, net                       9,520      6,478      7,476
  Merchandise inventories               68,886     55,489     66,876
  Deferred income taxes                  9,502      9,849      4,799
  Other current assets                   6,998      6,024      6,217
                                      --------   --------   --------
    Total current assets               125,848    106,848    155,106

  Deferred income taxes                  4,738      5,854      4,738
  Property and equipment, net           64,829     45,184     53,970
  Intangible assets, net                 3,988      4,258      4,123
  Other assets                           5,377      1,937      2,390
                                      --------   --------   --------
    Total assets                      $204,780   $164,081   $220,327
                                      ========   ========   ========

 Liabilities and Shareholders' Equity
 Current Liabilities:
  Accounts payable                    $ 15,356   $ 10,780   $ 15,759
  Other current liabilities             26,603     23,647     41,827
                                      --------   --------   --------
    Total current liabilities           41,959     34,427     57,586

  Other long term liabilities           17,453     14,567     15,676
  Long term obligation under
   capital lease                         1,946      2,027      1,941

  Commitments and Contingencies

    Total shareholders' equity         143,422    113,060    145,124

    Total liabilities and
     shareholders' equity             $204,780   $164,081   $220,327
                                      ========   ========   ========
CONTACT: 
Brookstone, Inc.
Philip Roizin, EVP of Finance and Administration
(603) 880-9500

Robert Fusco
Investor Relations
(603) 880-9500